Matti Levesque

Many web3 marketing agencies will simply die. Why? Because the market has changed. Here’s how: During the ICO craze back in 2017, projects were raising $30M+ and throwing away money on any marketing service. To add to that, there were only a select few players in the space. Therefore, simple 24/7 community management cost up to 15k USDT per month. No one provided data-driven marketing, and to be honest, projects were not thinking long-term (e.g., no one wanted SEO services). The 2018 bear market flushed out a lot of marketing agencies, and in the next bull market, new players entered the space. The services became better, and prices (or margins) went down. Today, in 2024, most projects are raising up to $10M (many raising only $2M) and are VERY selective about how they spend their money. The competition is fierce, which has resulted in decreased margins once again. Plus, traditional marketing agencies have finally started to grasp the concepts of web3 marketing and are joining the race. Overall, this is very good for the space. Now we get clients that actually care about data and reports while being very selective about the services (always thinking about budgets). This has kind of forced my company, Innovion, to change for the better. We had to adapt and hire new people, improve services, and continue to invest in development, such as AI. Today, Innovion has 2 AI team members and a part-time developer. This is essential for any marketing company that wants to stay relevant. You either leverage the technology or die; it's that simple. Also, meeting people face-to-face has become extremely important. Maybe it always was, but after Corona, I feel we all want a more personal touch. So, which web3 marketing agencies will survive? The ones that are ready to change and are investing time and resources into not only embracing technologies but also nurturing relationships. They say your network is your net worth, and it's 100% true. Innovion has never done external marketing, and we rarely posted things on social media. Even I was too busy to make an effort to write a post on Twitter or LinkedIn. Despite all of this, the clients kept coming to us—all through the network we've built over the last 7+ years. However, relying on your network will also not be enough. Everyone will eventually have to embrace the fact that attending conferences, building your own brand, and investing time in educational content will be the best strategy for any web3 marketing agency to survive. As for Innovion, today we have bigger goals than ever and are focused on adding talent to our team. In the end, the sum is greater than its parts. #web3 #marketing #blockchain

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Corporate GPT solutions are changing the game Businesses are saving time and resources. The future is here, and it's AI-driven. Corporate GPT solutions are on the rise. By 2025, their usage will skyrocket, especially in the UAE. Here are some top players in the market: Yandex GPT: This tool is perfect for content creation and automating customer inquiries. It offers high-speed content generation and seamless integration with business processes. NEUROSETI: AI solutions for text generation and analysis tailored for various industries. FractalGPT QA: Ideal for obtaining answers from uploaded documents. It minimizes errors and provides accurate responses to specific queries. TaxGPT by Virtuzone: An AI assistant specialized in corporate taxation in the UAE. It automates reporting and handles tax-related issues efficiently. NeuroTexter: Focuses on content generation in Russian, including advertising and social media texts. It adapts to the Russian-speaking market and can be customized for specific tasks. GPTLabs.ae: Offers a versatile Corporate GPT solution for various business tasks, including customer support. It is flexible and can operate within a closed environment. Examples of Applications: Content Automation: Yandex GPT helps businesses create website content and social media posts quickly, saving time and resources. Customer Support: FractalGPT QA enhances service quality by responding to customer inquiries using uploaded documents. Tax Reporting: TaxGPT automates the preparation of tax returns for companies in the UAE. Advertising Material Generation: NeuroTexter enables the rapid creation of advertising texts and social media posts. Conclusion: Corporate GPT solutions are transforming business processes and boosting operational efficiency. By 2025, companies that adapt and implement these technologies will have a significant market advantage. If you want more examples and details, like this post and comment "corpgpt." I'll share useful materials!

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How Ramial got +52% conversions, +40% ROAS, -27% CPA... By sticking to the fundamentals. Ramial is a member of The PPC Hub and his client was going through a tough time: - Cashflow issues. - Unexpected costs. - They needed an uplift. He was looking for the solution, so he decided to double down on the fundamentals: - Data quality: implemented SST - Simplicity: consolidated campaigns - Expansion: leveraged Broad Match & DSA And he optimized his shopping feed with our Feed Audit Template. No fancy tactics, just a great application of the fundamentals. He saw an immediate performance uplift: +52% conversions +40% ROAS - 27% CPA He generated 55% more revenue, with only 11% more spend. That's what I call scaling! Needless to say his client was happy to turn the tough times around. You don't need advanced tactics to scale. You need a solid application of the fundamentals, over and over. And that's exactly what we can help you with in The PPC Hub: Improving performance by DEEPLY mastering Google Ads. So you always know what to do, *especially* when the results are bad. We only have 26 spots left to join The PPC Hub — after that the doors will close again. Feel free to join us via the link in the comments to become the best Google Ads Specialist you can possibly be! And everyone follow Ramial — smart dude who knows PPC (just wish he posted a bit more often. wink wink Ramial ;-))

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Generated $3.3 Million in Q4 for a DTC Brand with Google Ads.. ↳ Acquired new customers at an avg. 4.4x ROAS Do you want me to share how we scaled this brand strategically in Q4? ↳ Like this post ↳ Comment "Google" ↳ Connect with me -> Bharat I will make the strategy & share it your way! 📌 If you run a DTC Brand & need help scaling it in Q1, message me! We work on a performance basis, win-win for both ✨ P.S. I will only make & share the strategy if I get 300+ comments!

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50$: It’s what I pay my clients to roast Scalelist for 1 hour (story) 👇 Last week, I got a great feedback from another B2B SaaS founder. He asked me: “How often do you talk to your users?” - Me (🤓): “Every week” - - Him (🏋‍♂️): “How many actual users to speak to per week?” - Me (🤓): (realising I’m probably not doing an incredible job there): “Probably 1 … maybe 2 max. - Him (🏋‍♂️): “At your stage, you need to 5-10X this” - Me (🤓): “I have reached out to existing users to get their feedback but their response rate is not that high” - Him (🏋‍♂️): “Have you thought about paying them for 1 hour of their time?” - Me (🤓):“Not really…” - - Him (🏋‍♂️): “Ask them to roast your product for $50, I’m sure you’ll get a lot more answers” He was right, Seems that my paying users like it. Sent 50+ emails, I booked 15+ meetings with existing users so far. - - - Getting product feedback is so important to: - Validate Product-Market Fit: Ensure your SaaS solves real customer problems effectively. - Identify Early Bugs and Usability Issues: Catch issues before scaling to improve user experience. - Prioritize Feature Development: Focus on features that matter most to your users. - Build Customer Relationships and Loyalty: Show customers you value their input and foster loyalty. - Enhance Positioning and Messaging: Align messaging with how users perceive your solution. Paying $50 for this is a no brainer.

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How to boost your revenue with YouTube ads remarketing. (this generates millions of dollars for our eCom clients) YouTube has a massive potential to boost your revenue. But most brands don't know how to make it work. Let's quickly walk through how to: - Remarket smartly - Engage your audience more effectively Here are the details… - - - 1. Remarket at All Stages First off, aim to re-engage prospects who've slipped off your sales funnel. - Browsers - Cart abandoners - Distracted shoppers Craft ads for each stage and make them as specific as possible. - - - 2. Early Bird Gets the Worm The sooner you remarket, the better. Don't let your prospects cool off for too long. Strike while the iron's hot. We usually retarget them within a day or two after they've disconnected - - - 3. Create Multiple Interactions How long a prospect converts depends on different factors… Like your price or sales cycle's length. But on average, it takes about seven interactions for a purchase to happen. Use your remarketing ads to establish these touchpoints. - - - 4. Top of the Funnel For the first few days, double down on ad viewers. Adapt your ad frequencies for the: - 3-day segments - 7-day segments - 14-day segments You want to motivate them to move into the next stage of the funnel. 5. Middle of the Funnel Here, you want to engage users who: - Have shown interest - But haven't bought anything yet Here’s how: - Social proof - Highlight benefits - Remind of the promise and the problems it solves. - - - 6. Bottom of the Funnel Create individual ads to effectively overcome each objection. - Offer deals for price concerns - Emphasize support - Create urgency That’s how you turn a prospect into a customer. - - - 7. Keep an Ideal Frequency When remarketing to the BOF audience, be careful. Don’t overwhelm them with too many ads. Maintain a low frequency to prevent ad fatigue and repetition. Mix up your angles and approaches to keep them engaged. - - - PS—We help 7-8 figure eCommerce brands profitably scale with Google and YouTube ads. We do this through our proprietary Google ads system, which is run by our in-house team of ex-Google employees. Get a free audit and action plan to scale your brand in the next 90 days. FREE. https://lnkd.in/dRCC9NnE

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129% ROAS - that's what this DTC brand was achieving before working with us! Within 30 days we: - cut spend by 45% - increased ROAS to 590% Whilst keeping revenue the SAME (within +/- 10%) Here's how: #ecommerce #googleads #shopify #digitalmarketing

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Ads launching soon. New closer onboarding tomorrow. The test: 1. Meta ad to drive comments & DM ads / lead form 2. AI based DM outreach to qualify & collect info 3. Book call Will report back ok what the numbers are like. Time to play. Ps. We've used this exact method with clients to book 20 calls in the 1st week literally without changing anything in the ad structure. Just added AI outreach to the sales process. It's also the same structure that booked 224 new calls in Q2 for another client. PPS. Do NOT replace your setters with AI yet, just move them from doing text based stuff to calling (until voice starts smashing). They will never be able to compete with the speed of AI so stop fighting it. Upgrade them, make more money, pay them more to do cooler stuff.

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Here is some crowd funding sites :- 🌐Kickstarter is a global rewards-based platform . Kickstarter is for any kind of creative projects and is one of the best crowdfunding sites to reach a large audience. The link is https://lnkd.in/eW3HexHa Choose it if: You’re a tech, gaming or art and design startup You want to reach an international audience You have a working prototype and a new-to-market product/service ✅ Pros Your campaign gets exposure to a massive community of over 15 million users, which you can leverage to build brand recognition and drive product adoption It’s a well-known and trusted platform ❌Cons They don’t offer personalised support Only ‘all-or-nothing’ campaigns – you need to reach your objective to receive the funds pledged. If you don’t hit your target, you don’t get any of the funds 💷Pricing Platform fee is 5% of total funds raised Payment processing fee of 3% + £0.20 per pledge 🌐Indiegogo is a popular global rewards-based crowdfunding site. They have a monthly user base of 10 million, and launch 19,000 campaigns each month, so it’s one of the best if you want to reach a large audience. The link is https://www.indiegogo.com/ Choose it if: You have an early stage startup in tech, design or gaming You want to reach an international audience You want to integrate Facebook and Google Analytics to promote and monitor the metrics of your campaign ✅ Pros You can keep any money pledged, even if you don’t reach your objective They’re more flexible on the projects they accept (compared to Kickstarter) Indiegogo InDemand allows you to continue selling your product on the site after the campaign has closed ❌ Cons There are thousands of campaigns on the platform to compete with There are additional charges on top of the platform fee and processing fees 💷 Pricing Platform fee is 5% of total funds raised Payment processing fee of 3% + £0.20 per pledge £25 bank transfer fee each time Indiegogo sends funds to your account 🌐Crowdfunder is a UK rewards-based crowdfunding platform that funds entrepreneurial projects, causes and charities. The link is :- https://lnkd.in/eXsVKaME Choose it if: You have an early stage startup in any sector You want to reach a UK audience You want extra support from fundraising coaches on how to achieve success with your campaign ✅ Pros They have a +Extra fund of over £10 million that might invest extra cash in your company, depending on what you’re doing It’s not limited to any particular sector You can choose to keep what you raise or go ‘all or nothing’ They host interactive sessions to share tips and know-how ❌ Cons They’re not as startup-focused as other platforms, so a lot of the audience is lost to charities and personal causes Smaller audience means less marketing impact 💷 Pricing Platform fee is 5% of total funds raised Payment processing fee of 2.4% + £0.20 per pledge Useful articles on crowd funding :- The Top 10 UK Crowdfunding Sites-https://lnkd.in/edrsXCfc

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3 A/B tests that are extremely likely to boost conversions: 1. Add Buy Now Pay Later options 2. Display Before & After photos 3. Ensure UVP, social proof, and CTA are visible in the Hero Section

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7/03/24: Jordan became a Scalelist client 9/12/24: Jordan gave us a 5 stars review. (5 reasons he likes Scalelist) 👇 Here’s why: 1- Reliable: Always get valid emails that work. 2- Quick and easy: Extract emails and launch campaigns fast. 3- Great value: Pricing is better than most tools. 4- Awesome support: We (Youssef and myself) want to help our clients and be as proactive as possible 5- Excited for more: Looking forward to new features and updates. - - Scalelist has a simple purpose, Helping revenue people (like Jordan) to build leads’ lists with valid email in just 1-click. Here’s the 7 step- process to build tailored prospects lists in under 4 minutes. 1- Go on LinkedIn Sales Navigator 2- Build a LinkedIn Sales Navigator lead search 3- Select the leads to push to a lead list 4- Click on “Export leads” 5- Extract leads from LinkedIn Sales Navigator 6- Enrich those leads with their valid emails 7- Export your leads into a CSV. Lead generation shouldn’t be complicated. p.s.: Feel free to DM if you’ve any questions about Scalelist p.s.s.: Join our 6,000+ users and try Scalelist for free today! p.s.s.s.: Yes, Youssef and I like talking with our clients.

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Who said it couldn't be done? In record time, Dabalead has snatched the top spot for the ultra-competitive keyword "Qualified Leads Dubai"! 🎉 And yes, we did it with a lot of hard work, a sprinkle of SEO magic, and maybe a bit of luck... But here's the kicker – we can do the same for YOU! 💥 Whether you're struggling with SEO, lead generation, or just want to dominate the digital marketing game, Dabalead is your go-to partner. Don't just sit there wondering how we did it—find out for yourself! If you're ready to take your business to the top, click the link and book a call with us Book Your Call 👉 https://lnkd.in/eiwYj9Vi and let's get you to the top of the rankings too! #SEO #LeadGeneration #DigitalMarketing #Dubai #QualifiedLeads #DabaleadMagic

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6 things that destroy your ad account performance (and how to fix them). 1. Complicated ad account structure Having too many campaigns and ad sets will limit your learnings and algorithm optimizations. Consolidate as much as possible. Ideally you have 2-3 campaigns running in your account: - Creative testing: each creative test is a separate ad set - Scaling (ASC): graduate all your creative winners into this campaign (use post ID) - Remarketing (only 50K+ in spend - max 10% of budget) 2. No creative rotation Stop relying on the same creatives for months on end. Aim to cycle in 3-4 new creative concepts every 2 weeks (below 100K in spend). Test statics, carousels, GIFs, video content, ... make sure you have a diverse range of creative formats. 3. No creative research Start by understanding who your target audience is, what pain points/problems your product is solving and what benefits people like. Use this as a starting point for your creative production. Find a problem your product is solving > call this problem out in your creatives > frame your product as the solution. 4. No landing pages Start testing landing pages. Build your landing pages around winning creative angles and audiences. Example: ‘5 reasons why 40+ women are using this anti-aging serum’. 5. Daily tinkering in your ad account Avoid going in your ad account and making changes every day. This can throw campaigns, ad sets and ads back into learning. Give the algorithm time to learn and optimise. Just launched a creative test and it’s not hitting your target CPA after 3 days? Let it run. Give it at least 7-10 days. Also, stop increasing or decreasing budgets on a daily basis. Ideally, you’ll want to change budgets every 3 days. 6. Giving the platform too many constraints. Stop setting constraints by focusing on audience testing. Give the algorithm the room to find winning audiences. Go as broad as possible. The days where you run a ‘20 second video viewers’ vs ‘20-45 women with an interesting baking’ test are over. Let your creative do the targeting. No fancy tricks here, these are optimizations you can start applying today. I’m pretty sure you’ll see an improvement in performance.

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50% of B2B newsletters could improve their open and click-through rates in 30 days. Often, all it takes is a few simple fixes.   I see recurring patterns in the newsletter 'teardowns' I do for clients.   The same mistakes crop up again and again. But, it's hard to look at your newsletter with an objective eye. If you publish a newsletter, I know you want it to succeed. You want: - Higher open rates - Better click-through rates - Increased website traffic - More leads and conversions I'm working on an email course that will show you how to avoid the common mistakes (and fatal errors) I see in B2B newsletters. Numerous people have asked me to do this, so it's finally happening! I've just finished Module 3 where I give you actionable tips and advice to improve the content and format of your newsletter. I'd love you to read it, so I'm giving it away! Comment "30 Days" below and I'll send you the link.  

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Most important metrics to be tracking: - 180 Day LTV - CAC - LTV:CAC Ratio - Time to breakeven on ad funnel - Cold emails sent per lead - YouTube videos per week - Newsletters sent per week - Hours worked - Income vs. Expenses - Net Margin Create a basic spreadsheet for this

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Most important metrics to be tracking: - 180 Day LTV - CAC - LTV:CAC Ratio - Time to breakeven on ad funnel - Cold emails sent per lead - YouTube videos per week - Newsletters sent per week - Hours worked - Income vs. Expenses - Net Margin Create a basic spreadsheet for this

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